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Publish: Friday, July 21, 2023

Live Productions

Business as Usual for 3G Productions

With a mere three weeks to rehearsals for the Peso Pluma 2023 Doble P Tour, Tour Director Veikko Fuhrmann knew ...

With a mere three weeks to rehearsal for the Peso Pluma 2023 Doble P Tour, Tour Director Veikko Fuhrmann knew exactly who to call to source a full production rental package.

“We have enjoyed a long-term working relationship with Veikko,” says Keith Conrad CEO of 3G Productions, “And really, relationships are everything in this business. It was a quick turnaround time. But that is the nature of our business in live entertainment. We do a lot of one-off large-scale festivals and tours, many of which are full production. The ‘turn and burn’ is routine for us.”

The fact they are a privately held company owning audio, rigging, video, lighting, and automation gear is just one of the aspects about 3G Productions that made them the perfect choice for this tight window of prep and delivery. With over 75,000 sq. ft. of warehouse space between Las Vegas and Los Angeles and a full-time staff of 65, 3G was ready to deliver when Amish Dani of FRAMEWORX sent them the initial design. “It was not without challenges,” Conrad quickly points out. Several fixtures the design team requested were not in their inventory. Being primarily a Robe house, Conrad reached out to Vari-Lite, GLP, and disguise to provide the FRAMEWORX design team with the items they had to have. “Vari-Lite, GLP, and disguise were able to pull strings and deliver in a very short time, which was simply great.”

Able to hang the lighting rig on a ground-supported truss structure in the warehouse and owning Tyler GT truss which can be fully loaded also facilitated the speedy delivery. “Having professionals on staff that have experience in doing large scale full production tours is another competitive advantage. We assigned a project manager—Eric Cruz, in this case. Providing that one point of contact at our company has its advantage as well.” This, coupled with fully owning all their own equipment allows 3G Productions to move quickly and react to a client’s needs. “Really, that is where our company has the competitive edge,” notes Conrad. “We just rolled right into rehearsal.”

Conrad and Fuhrmann worked with the changes as they came. “We knew from a design perspective that what was specified wouldn’t necessarily work for all the venues, given the variety of sizes and types,” explains Conrad. Indeed, at rehearsals in Seattle, a lot of changes occurred on the fly from the lighting and rigging perspective. As a full-service production company, 3G Productions had various options to offer for these adjustments. They sent key department heads to rehearsals to talk through changes and get them fast-tracked. “Having a fully operational staff allows us to provide that extra support to get tours started without adding a financial burden to the client. Getting the tour off on the right foot is essential for a successful run,” Conrad adds.

As different venues were added, different elements were added. Three weeks into the tour, in Guadalajara, the artist’s hometown, a video floor was requested. “We own that,” smiles Conrad, “so, our team delivered it to the venue in Mexico, set it up then brought it back to our shop.” All LED tiles on the tour are ROE CB5 MKII, while the video floor was the ROE BM4 product. “It (ROE CB5 MKII) is a brand-new product, and I would put it up against any 3 mil on the market,” states Conrad.

Founded in 2004, 3G Productions was originally exclusively an audio provider, however, with the pandemic came new ownership and new direction. “As the pandemic came to an end, we were a first mover putting orders in; purchasing lighting, rigging, and video. At the time there was little to no risk because cancellation was an option. However, we never ended up canceling any orders as the work was there to put the equipment on shows as it became available,” Conrad recalls proudly. For this tour, he points out, “FRAMEWORX really needed disguise to manage their Notch content, so we purchased it too. It was a move into media servers we had been considering, and this tour solidified our decision.

Originally posted on www.plsn.com

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