3G Productions Restructures with West Coast Focus, New Las Vegas HQ

Posted Jun 1, 2022 2:33:00 PM

LAS VEGAS – 3G Productions announced Nov. 12 that in October 2021, it completed a recapitalization and is now investing millions of dollars in bolstering its audio, lighting, video, rigging, and communication equipment inventories for its existing warehouse in Los Angeles and a new 50,000-square-foot headquarters location at 3950 West Harmon Ave. in Las Vegas, to be opened in Jan. 2022.

3G Productions’ senior management team (left to right): Executive Vice President Jay Curiel, Chief Executive Officer Keith Conrad, and Chief Financial Officer Andrew Ross

More details from 3G Productions (www.3GLP.com):

Founded by Eli Stearns and Jay Curiel in 2004 as a premium audio production company dually based in Los Angeles and Las Vegas, 3G Productions has grown over the past 17 years into a full-service event production and systems integration provider with deep expertise in AVL systems and production management. Ever looking to the future, the company announces that it has recently undertaken a number of significant steps to best service its customers and poise itself for continued growth.

In October, 3G Productions completed a recapitalization with the financial support of a well-backed investment group comprised of industry veterans and restructuring experts. As a result, the company is currently investing millions of dollars in bolstering its audio, lighting, video, rigging, and communication equipment inventories. These will be shared between 3G’s existing Los Angeles warehouse and its new 50,000-square-foot Las Vegas headquarters, at 3950 West Harmon Avenue, which it will move into this January.

Refocusing on its core competencies of being a leading West Coast full-service production and equipment rental company, 3G has shed some of its ancillary operations and services that are no longer in alignment with the new corporate trajectory. Specifically, the company has closed down its Miami operations and exited that market, as well as shuttered its Las Vegas-based stagehand labor division. Although live event production and rentals will now be the company’s primary emphasis, 3G will continue to support its systems integration client base, designing and installing systems for performance venues, houses of worship, arenas, stadiums, and other venues.

3G’s new ownership group chose longtime company executive Keith Conrad to be the new CEO. He has been with the company since 2012, and served as COO prior to the recapitalization. Conrad is joined on the executive management team by Co-founder Jay Curiel as Executive Vice President, and Andrew Ross, who retains the title of CFO, which he has held since 2017.

Supporting these principals, 3G Productions has made several key hires and promotions. Mark Barbuti, previously a part-owner of Soundtronics Las Vegas, joins the company as Director of Communications & Wireless, while Shaun Grout, formerly of 4Wall, Visions Lighting, and Stage Tech, comes to the group as Sales & Project Management. Internally, Andy Ruiz has been promoted to VP of Production to oversee field operations, with Grant Archer also stepping up to his new role as VP of Administration. Furthermore, Director of Audio Erick De Moya and Director of Equipment Sales & Installs Jerrod Cring are each making the transition to Las Vegas from 3G’s former Miami location.

“With our new strong financial backing and an amazing team of professionals that I am humbled to lead, we have a unique opportunity to reshape this company into a powerhouse for years to come by refocusing on the disciplines that made 3G successful in the first place,” Conrad shares. “Our new headquarters, which is conveniently located just west of The Strip, will allow us to centralize a majority of our operations, improving support and service for both our Las Vegas-based productions and touring clients. And we’re now heavily investing in the very best AVL gear on the market to delight our current and future customers. I couldn’t be more excited for the path that 3G Productions has ahead.”

Original article posted at FOHonline.com